How Ringwood Mazda Builds Customer Connections Through Experience
Ringwood Mazda is committed to creating meaningful moments and lasting memories for every customer who walks through their doors. It’s about building genuine relationships that last long after you drive away.
To bring this vision to life, Ringwood Mazda set out to create a seamless and enjoyable experience at every stage of the customer journey from first interest to long after purchase.
When SportsCloud partnered with Ringwood Mazda, the shared focus was on enhancing that experience by supporting three key areas of connection:
-Using customer data to improve marketing, communication and experiences.
-Focussing on integrated, omni-channelling marketing.
-Personalisation in post-purchase customer interaction.
By using smart, data-driven marketing, coordinated messaging, and personalised engagement, we help Ringwood Mazda connect more meaningfully with both new and existing customers. This approach strengthens the brand connection, helps to deliver a more consistent experience across every touchpoint and continues to drive strong sales growth.
Having previously worked with several different agencies, Ringwood Mazda embraced an integrated omni-channel marketing strategy, consolidating various marketing elements under one streamlined framework. By uniting paid media, programmatic advertising, email marketing, social media and radio into a cohesive campaigning ecosystem, Ringwood Mazda could better align brand messaging, increase visibility, and improve campaign efficiency across channels.
This unified approach created a seamless journey for customers, meeting them at multiple touchpoints while ensuring consistent messaging, resulting in better brand recall and engagement.
With better aligned brand messaging and improved campaign efficiency we saw an increase in website traffic across Jan - May 2025 32% compared to the previous year, increased web conversions and inbound conversions across different channels, which resulted in an increase of lead generation by 300%.
At Ringwood Mazda, deepening customer relationships and creating meaningful experiences both online and offline is a key priority. With that in mind, the team looked to better understand their growing community of customers and to personalise how they connect with them.
To support this goal, SportsCloud introduced a more intuitive, data-driven marketing technology platform: ActiveCampaign. This enabled Ringwood Mazda to engage more authentically, using smarter segmentation and user-friendly tools to communicate with the right people at the right time. We aimed to develop streamlined, user-friendly processes to encourage a new pipeline of potential buyers, but also foster engagement with existing customers by creating reward opportunities.
•We created easy to use forms for competitions and sign ups, designed to capture key customer information.
•Forms were integrated directly into the dealership's automated marketing tool (Active Campaign) ensuring a smooth transition of data.
•Campaigns were launched across social media, email and website to encourage participation from various touchpoints.
•The simplified forms reduced friction, increasing the number of entries and providing a smooth user experience.
By simplifying the sign-up process and focusing on engagement, Ringwood Mazda saw a significant increase in engagement, improved lead quality, and deeper community connection. In fact, one post-Eofy campaign saw a 45% conversion rate of new customer profiles created a clear sign that when experiences are fun and frictionless, people respond.
If you're purchasing your first car or your fifth car, it is always a special experience, and so should be the journey. We wanted to ensure the post purchase experience was seamless by implementing an automated post purchase photo in email form, which was highly personalised for each customer.
At Ringwood Mazda, they set out to make the delivery photo process simple and seamless for their salespeople - while fostering authentic, long-term relationships with customers. SportsCloud worked to deliver this in a way to strengthen the emotional attachment to the brand.
