Members' Loyalty Program

Reward commitment, build belonging: The Club Loyalty Program turns physical attendance into loyalty points, strengthening match‑day commitment and reinforcing what matters most to your club, showing up. Ready to transform attendance into loyalty? Activate your loyalty program.

Value at a Glance

1. Retention & Engagement Impact

By rewarding attendance, you create a season‑long narrative that keeps members coming back and converts occasional fans into committed supporters. The mechanic is simple. Show up, earn points, enjoy recognition and reward.

  • Attendance‑first loyalty – Points are earned through physical presence, not passive engagement.
  • Proven uplift – Adelaide United’s attendance‑led loyalty mechanic increased full‑season member attendance by 3 % and Flexi 8 membership sales by 15 % year‑over‑year.
  • Season‑long engagement – A structured retention mechanic creates a narrative that runs across the season.

2. Data & CRM Strength

Every scanned ticket creates clean, behavioural data that unlocks more sophisticated CRM and renewal modelling. You’ll know who attends most often, who travels to targeted fixtures and who needs a nudge.

  • Clean attendance data – Access to verified attendance records strengthens engagement modelling and renewal prediction.
  • Behavioural segmentation – Attendance frequency and milestones become segmentation signals for targeted campaigns.
  • Future proofing – The platform is designed to expand into merchandise incentives, tying purchase history into loyalty scoring.

3. Commercial & Partnership Potential

Loyalty isn’t just about retention; it also unlocks new sponsorship inventory and merchandise opportunities. Partners can sponsor milestone rewards or multiplier rounds, and future integrations will reward members for purchases.

  • Partner‑branded incentives – Run match‑day multiplier rounds or attendance milestone awards co‑branded with sponsors.
  • New revenue streams – Increase renewals and upsell Flexi packages; partner campaigns drive additional sales.

Attendance‑First Loyalty in Action

The Members' Loyalty Program is designed around a simple, transparent mechanic: one behaviour, one reward. After each home game, attendance data is uploaded, points are calculated automatically and members can track their progress in real time.

Highlights:

  • Member‑exclusive access – Scarcity and premium positioning reinforce the value of belonging.
  • Gamified tiers & rewards – Members can climb loyalty tiers as their points grow and unlock new rewards at each level, adding a sense of gamified and friendly competition.
  • Scalable infrastructure – Built to expand into merchandise incentives and partner‑branded bonus rounds.
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Investment & Cost

Our loyalty program is designed to be accessible and scalable. With a one‑off setup fee and low monthly hosting costs, you can launch a loyalty platform without the overhead of enterprise software. Manual attendance uploads keep the infrastructure simple, while future expansions such as e‑commerce integrations and automated purchase‑to‑points logic can be added when you’re ready.

One‑off Development Fee

$10,000 AUD covers attendance data mapping, secure attendance & points management, access control, landing page development, API/connector integration, testing and deployment.

Monthly hosting

$320 AUD per month for hosting and maintenance.

Low overhead, scalable growth

Designed to scale with membership growth and maintain a controlled data environment.

Future expansion

Integration of e‑commerce data and automated purchase‑to‑points logic is planned for phase two.