AI Jersey Creator

Put a creative canvas in your supporters’ hands and invite them to co‑create your next jersey using AI. With a few prompts, they become designers instead of passive spectators, building pride and ownership in your club. This isn’t just a contest; it’s a community design movement that captures verified data and powers new revenue. Ready to turn inspiration into engagement? Start your campaign today.

Co-creation with Fans

Engagement Impact

Putting creation tools in fans’ hands changes the dynamic of the relationship. Instead of liking posts, they’re crafting the shirt they’ll wear. Each design and vote pulls them deeper into your narrative and keeps them coming back.

Creative ownership – Supporters design their own jersey concepts, moving from passive to active engagement.
Repeat interaction – Voting and sharing mechanics encourage fans to return throughout the campaign.
Stronger bonds – The design process strengthens emotional ties to your club’s identity.

Data & CRM Growth

Every design submission is tied to an authenticated email, giving you high‑quality first‑party data. This verified information feeds into your lifecycle marketing, helping you segment, target and nurture relationships long after the campaign ends.

Verified first‑party data – Fans must verify their email via OTP before generating a jersey.
Scalable database growth – Data capture scales directly with participation; the more designs generated, the larger your CRM becomes.
Stronger segmentation – Structured data improves lifecycle marketing and segmentation.

Commercial Upside

Fan creativity isn’t just about engagement; it’s a revenue engine. The winning jersey design can be released as a limited‑edition product, complete with sponsor branding and auction potential.

Limited‑edition drops – Release a fan‑designed jersey and drive direct merchandise revenue.
Sponsor activation – Presenting partners can theme design rounds, integrate their logos or brand the platform.
Premium releases and auctions – Special collector editions or auction‑only shirts create additional revenue streams.

Co‑Creation in Action

Take a deeper dive into how the AI Jersey Creator works. Fans enter a few prompts, choose colours or upload inspiration, and the AI generates multiple concepts. Through community voting and sharing, the best ideas rise to the top. This program isn’t a one‑off competition; it’s a reusable digital asset that can be activated for anniversary kits, sponsor takeovers or themed rounds.

Highlights:

AI‑powered design – Fans input their ideas and the platform’s AI produces multiple jersey concepts.
Community vote & share – A gallery allows supporters to vote on and share their favourite designs, amplifying reach and engagement.
Reusable asset – Activate the platform across different campaigns and seasons, keeping it part of your engagement toolkit.

How Does it Look?

Investment & Cost

Our pricing model is transparent and flexible. A one‑off setup cost covers everything from AI configuration to moderation tools, while variable fees scale only with verified engagement. Optional upsells allow you to amplify reach, enrich data and convert designs into retail revenue.

One‑off development fee

AUD 10 000 covers design, branding, AI model set‑up, OTP authentication, gallery and voting functionality, moderation tools and deployment.

Pay‑as‑you‑generate

Approximately AUD 0.05 per generated image; that’s AUD 100 per 2 000 generations, charged only after email verification.

Financial safeguards

Built‑in cost controls ensure variable costs remain tied to verified engagement.

How It Works

Our proven roadmap ensures a smooth roll‑out and clear expectations at every stage

Implementation Timeline
Kickoff & Alignment - Week 1 Kickoff & Alignment - Week 1 We host a workshop with your team to finalise mechanics, visual design and prize structure.
Build & Integration - Week 2 & 3 Build & Integration - Week 2 & 3 Our developers configure the AI generator, apply your brand assets and integrate OTP authentication.
Testing & Internal Demo - Week 4 Testing & Internal Demo - Week 4 We test moderation tools, user flows and cost controls, then walk you through a live demo.
Public Launch - Week 5 Public Launch - Week 5 The platform goes live with your marketing activation, supported by CRM integration and tracking.
Live Campaign - Week 6 Live Campaign - Week 6 We oversee design submissions and voting, monitor performance and moderate content.
Winner Activation - After Campaign Winner Activation - After Campaign Announce the winning design, release the limited edition or auction and amplify with sponsors.

Contact information